Back when I was a faithful churchgoing person, my least favorite day of the year to go to church was Fathers' Day. Among other things, I've always been uncomfortable with the hypercodification of gender stereotypes that tends to go with talks about the importance of fathers.
So of course, now that I don't go to church anymore, one of the few days a year when I do go is Fathers' Day, because I figure if my daughter is singing (with the Primary) for me, I ought to be there to hear it. To be honest, the talks bother me less as I distance myself more from the church and become more comfortable in my own role as a parent and human being, but what really made it worth it today--apart from watching S-Boogie being adorable on stage--was the Snickers bar they gave to all the fathers at the end. If they gave out Snickers every week, I might consider reactivating myself.
(Note to my atheist friends: No doubt some faithful member of the church will now offer me a Snickers a week to attend church, so you should consider it your humanist duty to provide me with a counteroffer of, say, two Snickers a week not to go. Let the bidding begin.)